Morelli’s · Broadstairs · Kent

An IconicSeasideTraditionSince 1907

Enjoy award-winning ice cream, handcrafted desserts, and unforgettable family moments in the heart of Broadstairs.

A Morelli's strawberry sundae with whipped cream and a wafer
EST. 1907 · MORELLI’S · BROADSTAIRS ·
Our Story

A Taste of History

The Morelli family has been crafting ice cream since 1907 — and in 1932 they opened the doors of the parlour on the Broadstairs promenade, beginning a love affair between ice cream and the British seaside that has never faded. Today, Giuseppe Morelli — the sixth generation of the family — runs the business, and our Art Deco parlour remains one of the UK’s most famous and beloved ice cream destinations.

Every scoop is still churned with the same devotion to craft: fresh dairy, time-honoured recipes, and a dash of seaside magic. From Charles Dickens festivals to summer holidays on Viking Bay, Morelli’s has been the sweet heart of the Kent coastline for over ninety years.

119

Years of craft

18+

Flavour display

6

Generations

The original Morelli's parlour counter in the mid-twentieth century
Signature Ice Cream

Our Famous Flavours

Churned fresh every morning in the parlour — including dairy-free vegan sorbets, so everyone gets a scoop.

Signature Soft Vanilla at Morelli's
The Signature

Signature Soft Vanilla

Our legendary soft vanilla — impossibly smooth, churned to silk since 1907.

Chocolate at Morelli's
The Classic

Chocolate

Deep, dark and double-churned — a parlour classic that never leaves the display.

San Teodoro Pistachio at Morelli's
Sardinian Gold

San Teodoro Pistachio

Golden Sardinian pistachios, roasted and folded through sweet cream.

Piemonte Hazelnut at Morelli's
Italian Roast

Piemonte Hazelnut

Nutty, toasted and luxuriously rich — straight from the hills of Piedmont.

Strawberry at Morelli's
Crowd Favourite

Strawberry

Ripe summer strawberries rippled through fresh dairy cream.

Dulce de Leche at Morelli's
Caramel Silk

Dulce de Leche

Slow-caramelised milk, golden and velvet-soft in every spoonful.

Mint at Morelli's
Cool & Fresh

Mint

Cool, bright and refreshing — the perfect palate-cleanser by the sea.

Venezuelan Chocolate Sorbet at Morelli's
Vegan Sorbet

Venezuelan Chocolate Sorbet

Intense single-origin cacao, dairy-free and decadently dark.

Sorrento Lemon Sorbet at Morelli's
Vegan Sorbet

Sorrento Lemon Sorbet

Zested Amalfi-coast lemons — sunshine sharp, dairy-free and dazzling.

Sundaes & Desserts

Crafted to Be Remembered

Signature Sundaes
from £10

Signature Sundaes

Towering knickerbocker glories and banana splits, crowned with fresh cream and a wafer fan.

Waffles
see menu

Waffles

Baked to order, golden and crisp, with your choice of topping, soft vanilla and fresh cream.

Milkshakes
from £6.60

Milkshakes

Thick-spun the old-fashioned way, in frosted glasses with striped paper straws.

Celebration Cakes
made to order

Celebration Cakes

Made to order for birthdays and anniversaries — the centrepiece of every celebration.

Seasonal Treats
ask in parlour

Seasonal Treats

Festive specials, Easter creations and summer-only delights, all year round.

The Experience

More Than Ice Cream

Family Celebrations

Birthdays measured in scoops and sparklers since your grandparents' day.

Date Nights

Two spoons, one sundae, and the sea for company.

Seaside Visits

The full Broadstairs day out — beach, bandstand, and a Morelli's cone.

Tourist Pilgrimages

Visitors travel from across the world to step inside our 1932 time capsule.

A sharing sundae for two in the Love glass at Morelli's
The original Morelli's parlour frontage with its giant ice cream cone
A singer performing for guests on a parlour music night
Festive gift boxes and sweet cones on the parlour counter
“If you are in the area then go! It's like going back in time! Ice cream is excellent. The sundaes are huge and you could easily share one!”
Helen G. · Google Review
“Morelli's ice cream is legendary. We visit Morelli's every time we are at Broadstairs.”
Adeline · Google Review
“Fantastic homemade ice cream overlooking the seafront. Worth paying the price for.”
Chris L. · Google Review
A golden retriever enjoying a Morelli's dog gelato
Dog Friendly

Four Legs Always Welcome

A seaside day out isn’t complete without your best friend. Dogs are welcome throughout the parlour — and they don’t have to watch you enjoy your sundae empty-pawed.

Morelli’s Dog Gelato

£1.00

Our own dog-safe gelato, churned dairy-free just for them. Tail wags guaranteed.

Dog gelato made in-house — a dog-safe, dairy-free recipe

Fresh water bowls always waiting at the door

Dogs welcome to sit inside the parlour with you

The Regulars

Four-Legged Guests of Honour

Gone in seconds
Encore!
Close-up of a golden retriever licking a Morelli's dog gelato cup clean
Nose-first approval
A golden retriever enjoying a Morelli's dog gelato in the parlour
Loving every lick
Guest Book

Sweet Words

4.5

on Google Reviews · as at July 2026

Read every review on Google

“The ice cream is so good — try the mint chocolate chip, it is the best. I love mango, my second favourite. If you're on holiday in Broadstairs you must try it while you're there and going to the beach.”

Sophia Roy

“So fun! A great atmosphere and interiors are fantastic — like stepping back in time. Italian coffee was tasty. Friendly staff, would recommend a visit.”

Jo Kendall

“A special treat! Great selection of ice creams! Nostalgic decor! Pink sofas, reminds me of something like Grease the movie! Loved it. Will defo be back!”

Lew Lew

“Simply the best ice-cream you can buy. Plenty of flavours to choose from. Well worth a visit if you are on Broadstairs promenade.”

Bill Kemp

“Open since 1932, Morelli's is THE PLACE to go for ice cream, sorry Gelato, in Broadstairs. I have been coming here since I was a child and now I can extend this pleasure to my own children. My son with a dairy allergy loved their raspberry sorbet, whilst my eldest couldn't wait to share (not that I had much) the famous Knickerbocker glory.”

James Adkin

“Amazing! Fantastic staff, friendly atmosphere and the food to die for! Amazing”

Frances · Google Review

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Visit Us

Find Us in Beautiful Broadstairs

The Parlour

Morelli’s Ice Cream Parlour
14 Victoria Parade
Broadstairs, Kent CT10 1QS

Get DirectionsDogs welcome — dog gelato £1

Opening Hours

Monday – Sunday
8:00 – 17:00

Hours may vary on bank holidays and during winter months.

While You’re Here

Viking BayBleak HouseDickens House MuseumBotany BayStone Bay
A bustling summer day on Viking Bay beach, moments from the parlour
Viking Bay — two minutes’ stroll away

Find us on the seafront

14 Victoria Parade, Broadstairs CT10 1QS — two minutes from Viking Bay. The interactive map is provided by OpenStreetMap and needs your cookie consent to load.

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